Every Rolo tyre is engineered to meet high standards of performance, safety, and comfort, with equal attention given to design.
From clean sidewalls to a modern, confident stance, we believe great design should be part of the driving experience.
We focus on materials, construction, and engineering that drivers expect from a premium brand.
No unnecessary complexity. No
compromises.
Just tyres you can trust every day.
By simplifying how tyres are designed, sold, and distributed, we remove unnecessary costs that don’t add value for drivers.
The result:
premium tyres, priced more fairly.
Whether you buy online or through a trusted retail partner, the experience is designed to be straightforward and transparent.
Order easily, fit locally,
and drive away confident.
Michael Welch OBE FRSE
Consumer & Digital Commerce Entrepreneur
I created Rolo to help democratize the tyre market, making premium-performance tyres accessible to more drivers at a great price.
And by closing the loop between marketing and retail sales, we enable our partners across the supply chain to grow profitably.
Over 30 years building and steering automotive aftermarket companies
These days fewer and fewer customers choose tyres based on legacy brand names. Instead, purchase decisions are driven by safety, quality, price and immediate availability.
Rolo fill this gap in the market, with:
A carefully developed brand that resonates with today’s consumer and challenges outdated tier hierarchies
A tightly defined, narrow SKU range focused on what consumers need
A joined-up digital and physical distribution model to make ordering easy and availability assured
An exclusive franchise partnership with a strong local retailer
Rolo tyres are available through selected retail partners, both in-store and via their online shops.
You choose how you want to buy.
Your local retailer takes care of fitting and servicing, so everything is handled professionally and close to home.
You can also buy Rolo tyres directly on our website.
Order online in just a few clicks, choose a convenient local fitter, and we’ll make sure your tyres are ready for installation — simple, transparent, and hassle-free.
Rolo feels passionately about supporting charities that support the development of young people. In particular in furthering adoption and fostering causes and in supporting young people from underserved communities who are at the start of their business or career journeys - the following partnerships align perfectly and enable Rolo to have a meaningful impact.
United States
The largest charity focused exclusively on adoption and fostering in the United States, founded by Dave Thomas, the founder of Wendy's, who was himself adopted.
Michael Welch serves on the board of the Foundation.
Europe
Founded by King Charles III, The King’s Trust is one of Europe’s leading charities supporting young people from disadvantaged backgrounds to start businesses, build skills and access employment.
Michael Welch is an advisor to the board and co-chair of the Trust’s alumni committee. He received early business support from The King’s Trust.
