The Founder

Dr Michael Welch OBE FRSE

Consumer & Digital Commerce Entrepreneur

I created Rolo to challenge how the tyre industry works. Removing the unnecessary layers between factory and driver, and making premium tyres accessible at a fair price.

The Rolo model is simple: design great tyres, manufacture them to the highest standards, and deliver them directly. No middlemen.

LinkedIn
Michael Welch standing next to a Rolo tyre

Our Social Partners

Rolo feels passionately about supporting charities that support the development of young people.

In particular, furthering adoption and fostering causes and supporting young people from underserved communities at the start of their business or career journeys.

Dave Thomas Foundation for Adoption logo

United States

Dave Thomas Foundation for Adoption

The largest charity focused exclusively on adoption and fostering in the United States, founded by Dave Thomas, the founder of Wendy's, who was himself adopted.

Michael Welch serves on the board of the Foundation.

The King's Trust logo

Europe

The King’s Trust

Founded by King Charles III, The King’s Trust is one of Europe’s leading charities supporting young people from disadvantaged backgrounds to start businesses, build skills and access employment.

Michael Welch is an advisor to the board and co-chair of the Trust’s alumni committee. He received early business support from The King’s Trust.